There are many ways to market a dental practice effectively.
Dentists in 2020 have realized the importance of social media marketing and started to build a brand presence online. In fact, over 40% of people say they rely on social media before making a decision regarding their dentist. If you visit any dental practice's social media platforms today, you will see a flood of content related to different treatments like veneers, bridges, crowns, fillings and so on.
There is no doubt that external marketing through social media and various other methods is driving more business to dental practices. Does that mean that internal marketing been forgotten? Are patients still reading flyers and treatment posters?
Research by HubSpot concluded that 72% of consumers prefer videos to text marketing. That means that 3/4 of your patients prefer to take in branded information through videos as opposed to text.
For a busy dental practice, creating videos about treatment procedures, common dental issues and oral health tips is a very costly and time-consuming process. You will need expensive filming, audio and lighting equipment, experience with editing software and the ability to consistently come up with new ideas and scripts.
Your practice can now leverage internal video marketing without the costly resource and time investment.
Introducing Channel: D
Channel D is a Plug-n-Play delivery system that uses humorous educational videos to inform and prompt your patients to ask questions about possible treatment in your dental practice. It does this by alluding to problems but holding back on solutions. This will then capture your patient’s curiosity and entice them to consult you for the answers!
Channel D creates the perfect opportunity for you to deliver treatment without the awkwardness of 'selling' it to your patients. These waiting room videos will give you patients just enough information to act upon, so that you can follow up and deal with their concerns. The quirky charm and humorous animation style of the videos also resonates with kids too.
See example video on Fissure Sealants below.
Channel D comes with a comprehensive management system that allows you to select, order and change videos instantly on your computer or phone. The library currently has 100+ videos on a wide range of dental topics. The interface is very responsive, making it quick and easy to use. Channel D's small USB device easily fits behind any TV and connects directly to your HDMI and USB-port, so no bulky power plug is needed.
All you need is a Wi-Fi connection and your videos are good to go! You can trial Channel: D for 60 days before deciding if the service is right for you.
Benefits to internal marketing with Channel D's video system
There are many benefits to using the system in your practice. Below are some of the ways Channel D can have a positive impact on your practice profitability.
Channel D can...
• Highlight unique procedures and treatments performed by you and your staff.
• Reduce perceived over-selling of treatment.
• Entice patients to inquire about different treatment options, creating opportunities for you to act on patient concerns.
• Increase your treatment rate as more of your patients will be opting for treatment.
• Make your patients feel at ease when inquiring about treatment by providing them with information beforehand.
As a member of Dental Innovations, you are entitled to a special offer with Channel D's video service. Please contact us for more information on Channel D and the benefits of becoming a Dental Innovations member.