We recently sat down with one of Australia’s most respected figures in dentistry — Dr. Toni Surace, Principal Dentist and owner of Smile N Co — to reflect on her journey with Dental Innovations (DI) and how being part of the network has shaped her career, her practice, and her vision for the future of independent dentistry.
With over three decades of experience in the profession, Dr. Surace has successfully built, owned, and led multiple practices while also mentoring countless dentists across Australia. In this candid interview, she shares what sets Dental Innovations apart and why she continues to champion the power of connection and collaboration in what can often be a very isolating industry.
For Dr. Surace, joining Dental Innovations wasn’t just about access to group buying or exclusive supplier deals — it was about finding a like-minded community of practitioners who understood the unique challenges of running an independent dental practice.
“The main purpose I found with Dental Innovations is that the dentist is not alone; they can easily connect and politely communicate with other dentists.”
This sense of connection is what continues to make Dental Innovations a valued partner in her professional journey.
Throughout the interview, Dr. Surace emphasises the importance of peer-to-peer learning and the ability to reach out, share ideas, and receive support from others within the network. In her words, “you don’t need to do it alone” — a powerful reminder that collaboration often leads to better decision-making, smarter practice management, and even better patient outcomes.
She reflects on how DI’s platform encourages open communication, helping independent dentists stay informed, stay confident, and continue to grow their businesses in a rapidly evolving industry.
Dr. Surace also speaks about the practical benefits of DI membership — from simplified ordering and exclusive pricing to keeping up with industry trends and educational opportunities. But more than that, she acknowledges how DI empowers dentists to stay independent and successful by giving them tools, connections, and confidence.
“It’s about empowerment and collaboration. Dental Innovations has created a vibrant community that supports each member’s journey in a truly transformative way.”
If you’re considering joining a network that’s built specifically to support independent dental practices, Dr. Toni Surace’s story is one worth hearing.
👉 Click here to watch the full interview.
Want to learn more about how Dental Innovations can support your practice?
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Email: headoffice@dentalinnovations.com.au
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