In today’s challenging economic climate, where growth is sluggish and living costs are rising, it is imperative to create your own economic opportunities. By implementing strategic daily habits, you can significantly expand your practice and ensure continuous growth.
- Engage Patients About Their Smiles
Regularly ask your patients if they are satisfied with their smiles and what one change they would make. This simple inquiry can uncover numerous opportunities, as over 70% of patients desire whiter, straighter teeth. Embrace this approach, even if some patients are content with their current smiles.
- Solicit Five-Star Google Reviews
Many of your patients are thrilled with your services and willing to provide glowing reviews. By simply asking, you can accumulate two five-star reviews daily, potentially amassing over 400 annually, enhancing your online presence and credibility.
- Conduct Follow-Ups with Recent Patients
Reach out to three patients daily who have recently undergone treatment, inquiring about their well-being. This gesture not only delights but also surprises patients, fostering word-of-mouth referrals. Dentists who adopt this practice report remarkable results.
- Distribute Referral Cards
Provide referral cards to your preferred patients, encouraging them to share with friends and family. This strategy will attract more desirable patients to your practice.
- Utilize social media for Before-and-After Showcases
Share your success stories through before-and-after images on platforms like Instagram. Focus on engaging potential patients rather than worrying about peer opinions. You are not marketing to other dentists; you are marketing to potential new patients. Your audience will appreciate the transformation stories.
- Create an Informative Picture Book
Develop a picture book to display during consultations and place an additional copy in the reception area. This visual tool will captivate patients’ attention, generating further interest in your services.
By adopting these daily habits, you can create a thriving practice, even in challenging times. Now is the time to take decisive action and build an economy that flourishes.
About Ashley Latter
Ashley Latter is the premier communication coach globally, with over 36,000 dentists having participated in his two-day Ethical Sales & Communication Programme over the past 28 years. He is the author of five books, with his latest, “The Perfect Dental Consultation: The Eight Essential Steps to Increasing Treatment Plan Acceptance,” set for release in early September. Ashley will be conducting his programmes in Sydney on March 13th and 14th, 2026.