Dr Danielle Hogg – Floss on Winstanley
Carina Heights, Queensland
This month, we’re pleased to introduce Dr Danielle Hogg, dentist and owner of Floss on Winstanley.
Danielle brings an interesting mix of experience to private practice, having worked as an Oral Health Therapist before becoming a dentist, while also developing a special interest in pain management. Now, eight months into establishing her own practice, she shares some honest insights into the realities of starting a dental practice, the lessons that have shaped her approach to dentistry, and what she believes will always matter to patients.
We asked Danielle to tell us a little more about her journey…
When and where did you graduate?
Bachelor of Oral Health (UQ, 2008), Bachelor of Dental Science (Charles Sturt University, 2017) and Master of Science (Pain Management, University of Sydney, 2022).
When did you enter private practice?
2009 as an Oral Health Therapist, and 2018 as a Dentist.
Please describe your practice.
A solo GP dental practice with room to grow.
What is your greatest challenge in private practice dentistry?
Eight months into a start-up, my greatest challenge is keeping a level head. It’s easy to focus on where you want to be instead of recognising how far you’ve already come. Thankfully, I’m surrounded by generous practice owners who remind me that a problem shared really is a problem halved.
What led you to dentistry and/or your specific area of interest?
I’ve always loved the science, problem solving and craftsmanship of dentistry. My interest in pain management began after hearing Helen Boocock lecture during my Oral Health degree. I completed most of my Master’s while studying dentistry concurrently, although it wasn’t conferred until years later because I kept adding “just one more” subject.
What lesson would have been valuable before private practice?
Working in a pub throughout my first degree turned out to be some of the best preparation I could have had. It taught me to be open, curious and genuinely interested in whoever was standing in front of me – lessons that continue to shape the dentist I am today.
What do you think will be different in Australian dentistry in 10 years?
Technology will transform the way we practise, but I believe patients will always value trust, honesty, clear communication and genuine relationships.
What’s your passion outside dentistry?
Bernese Mountain Dogs… and Golden Retrievers. 
A big thank you to Dr Danielle for taking the time to share her story and give us a glimpse into her journey as a practice owner.
We love hearing from our members about their experiences, challenges and what inspires them – because every practice has a story, and there’s always something we can learn from each other.