Why helping patients choose their health is harder than ever
For years, clear education was enough to help patients choose what was best for their health. But as we head into 2026, something has changed. Patients aren’t disengaged — they’re overwhelmed. Financial pressure, decision fatigue, and uncertainty are reshaping clinical conversations every day. In this Dentistry Today article, Dr Toni Surace explores why traditional approaches are no longer enough — and what dentistry must do next.